Apple Music | Hip Hop 50th Birthday Celebration
Goal: Celebrate the birth of the genre that defied the odds to change the world in a way that would feel authentic, honest and unique to hip-hop fans new and old alike.
Solution: Assist Taller De Rafa - a creative studio born and bred, like Hip-Hop, in the Bronx - in developing a "rhyme book" filled with original New York hip-hop stories of grind and determination, "love letters" to the genre, and calls to action inviting recipients to, like hip-hop, continue making their own marks and impacting the world in their own way.
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Squad:
Agency: Taller de Rafa | Video Prod: Taller de Rafa | Design: Matt Sanoian | CW: Aaron Randle