Major League Baseball | "Movement 42"
For Nike, Jackie Robinson represents more than "just baseball." His story is a reminder and a challenge to continually push the norm in pursuit of equality and creating a better world, no matter the sacrifice.
Goal: Fuel the transformation of celebrating this American icon as not just a moment, but a movement. Create "Movement 42" to inspire athletes to see themselves through Jackie Robinson and the ideals (courage, determination, teamwork, persistence, integrity, citizenship, justice, commitment, excellence) he exemplified.
Solution: As part of a bespoke Jackie Robinson Day themed capsule collection, create a "game day" newspaper-style asset that amplifies Jackie's story and legacy in a way that feels approachable and unstuffy + inspire recipients of the collection to use their own influence to transform the world for the better.
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Squad:
Agency: Taller de Rafa | Design: Matt Sanoian | CW: Aaron Randle