Nike | Yard Runners 3.0 "Making Waves, Creating Legacy"
Goal: Tell authentic stories highlighting HBCU alumni who have fought through adversity to create legacies that are actively inspiring and igniting Black students across the country.
Solution: Tell each Yard Runners authentic story in a way that feels real, relatable and galvanizing + use copy (in-app, social, email, etc) to deepen the connection between Black students and Nike in a way that inspires them to pursue their own goals and take Nike along with them on that ride.
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Press:
Yahoo, The Root, BoardroomTV, The Source, Andscape
Squad:
Agency: League Twenty Two | Photo: Collective Gallery | Styling: Dex Rob | CW: Aaron Randle